WILD·JAG / GAME·HUNT is an independent digital publication serving South Africa’s broader game industry. The platform promotes the synergy between game production, hunting, and conservation, delivering high-quality, informative content to hunters, game ranchers, and conservationists.

While operating in close cooperation with organised hunting, game production, and conservation bodies, WILD·JAG / GAME·HUNT remains proudly editorially and financially independent.

Since its humble beginnings in 1994 as SA WILD, the publication has grown significantly in quality, content, and reach. Now, 32 years later, it stands as one of South Africa’s most respected and trusted voices in the game industry.

As part of its continued evolution, WILD·JAG / GAME·HUNT has entered an exciting new chapter published by STA Media Partners (PTY) Ltd, while retaining its experienced and dedicated team. This ensures continuity in quality, relationships, and industry insight, while embracing innovation and growth.

The brand has also undergone a complete refresh, with a new look and feel across both the magazine and its digital platforms. The digital WILD·JAG / GAME·HUNT magazine and the newly redesigned website now offer a modern, streamlined, and engaging user experience, aligned with the expectations of today’s digital audience.

Now operating as a daily updated fully digital brand, WILD·JAG / GAME·HUNT extends far beyond traditional publishing. With a strong and growing social and digital footprint of more than 65,000 followers, the platform connects daily with its audience through, WILD·JAG / GAME·HUNT Daily, Facebook, Instagram, and other digital channels—delivering relevant industry news, insights, and updates in real time, reaching a highly targeted community united by a passion for the outdoors—whether through hunting or simply experiencing nature.

For three decades, WILD·JAG / GAME·HUNT has supported organised hunting, game producers, and conservation organisations, while championing the sustainable utilisation of natural resources. This legacy is built on credibility, trust, and a deep-rooted commitment to the industry.

At WILD·JAG / GAME·HUNT, reputation remains a top priority. The brand is founded on accountability, strong relationships, and mutual respect with advertisers and readers. Its team is committed to excellence and to making a meaningful contribution to the broader community.

It has been a privilege to contribute to the remarkable growth of South Africa’s game industry. Today, more than 15 million head of game roam across 21 million hectares of privately owned game ranches—more than double the combined area of national parks and provincial reserves. This represents a significant achievement for conservation and sustainable land use.