NEWINGTON, N.H. – SIG SAUER is pleased to announce the SIG P365 and SIG P320 were the #1 and #2 selling product across all firearms in 2023 to achieve the ranking of most popular and sought after handguns in America.

According to the 2023 Top 10 Best-Selling Handguns report, the SIG P365 was the top-selling handgun, and the SIG P320 achieved the ranking of second top selling handgun for the second year in a row.   

“The SIG P365 and SIG P320 are unequivocally America’s favorites,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales, SIG SAUER, Inc.  “The announcement from that our flagship pistols have garnered the top two spots on their top selling list is a resounding endorsement of the innovation, quality, and safety craved by consumers and synonymous with the SIG SAUER brand.”

The SIG SAUER P365 is America’s Top Selling, high-capacity micro-compact pistol that redefines everyday carry featuring a patented modified double-stack magazine capable of 10+1, 12+1, 15+1, and 17+1 full-size capacity with an ergonomic design and clean, crisp trigger pull.

The SIG SAUER P320 has been chosen by all branches of the U.S. military, law enforcement agencies, professional shooters, consumers, and numerous other military units worldwide and offers unmatched modularity, unprecedented accuracy, uncompromising reliability, and redefines the modern handgun.

To learn more about America’s most popular pistols, the SIG P365 and SIGP320, visit is the largest online marketplace dedicated to firearms, hunting, shooting and related products.  Every month, publishes a monthly Top Selling Report for each major category of firearms sold on This culminates in this year-end report detailing the Top Selling Firearms of the Year.

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