My great-grandfather Wilhelm Swarovski loved nature and all its plants and animals. He saw nature as a refuge, a source of inspiration, and a test bed for new products. As a broadly based natural scientist, he worked intensively with chemistry, biology, mineralogy, astronomy, and geology. His diverse interests guided his career from an early stage. My great-grandfather developed spotting scopes and new formulas for optical glass. The company’s first logos featured his favorite mountain, the Habicht in the Stubai Valley in Austria. The hawk, or Habicht in German, is also part of our branding today.
So for over 70 years, SWAROVSKI OPTIK has been inspired by a love of nature. Our aim is to help people to love nature and encourage them to treat it with care and respect as a guest – when hunting and during all other outdoor activities.