#1 THE RIGHT PRODUCT AT THE RIGHT TIME
For decades, pocket knives were marketed as a weapon or survival tool, a “just-in-case-you-need-it” multitool or an historical-wonderful-handcrafted traditional pocket knife. Deejo is proud to promote the 21st century with a knife that cuts through routine—a modern break from the ones our fathers and grandfathers carried. Deejo revisits the concept of the pocket knife by bringing modernity, design, and efficiency.
#2 ANCESTRAL USE
Deejo is not one of those fleeting objects of a passing trend but a practical tool, since the beginning of time. As simple as that, Deejo slips into a pocket to be used and appreciated whenever needed or desired. For this reason, it is the best ‘everyday carry item’ on the market.
#3 A MASS MARKET PRODUCT
Deejo is not just another knife for specialized collectors. Deejo addresses a broader audience. We invite everyone to rekindle the pleasure of having a handy knife: to cut a T-bone steak, peel an apple, slice pizza, open a parcel or love letter, or simply stir your coffee…
#4 TWO PASSIONS THAT REFLECT THE FORM AND FUNCTION OF A PRODUCT
Deejo was imagined by two friends and colleagues, Luc Foin and Stéphane Lebeau. With twenty years’ experience in the cutlery market, Stéphane, a designer in his spare time, envisioned in 2010 a pocket knife that is light and enjoyable to use, in appreciation of a perfect cut anywhere, in any circumstance. In the same way that a good wine is appreciated in a beautiful glass, Stéphane envisaged a nice plate with a good knife.
Luc Foin, possessing an unwavering passion for aesthetic objects that tell a story, conceived of the idea to market this knife as not only a simple tool but also a fashion accessory in its own right. Every morning, he likes to choose his Deejo knife as he chooses his watch or shirt, in keeping with his mood of the moment. Luc and Stéphane invite everyone to select a Deejo unique to him or her.
#5 FASHION CODES APPLIED TO THE POCKET KNIFE
Like all major fashion brands, Deejo continually renews its collections to meet the expectations of the moment. In fact, Deejo knives sell more as a collection than a single piece. The classic collections are made up of emblematic models of the brand, transversally addressing everyone in manner and tastes. In addition to these models, Deejo offers also thematic collections designed for definitive communities: bikers, outdoor recreationists, fishermen / hunters or lovers of fine watchmaking… Each year, the Deejo collections become more diverse and appealing, continually attracting new customers, continually maintaining and renewing clientele.
#6 AT YOUR SERVICE
Deejo delivers all its range of stock from its warehouses in the Paris region to anywhere in the world in just a few days. Produced as ordered, Deejo does not experience overstock, selling to its customers only the models that suit them.
